Research on Chinese Industrial Cluster Patterns ——Take Haier Household Electrical Appliance as an Example
Research on Chinese Industrial Cluster Patterns ——Take Haier Household Electrical Appliance as an Example
关键词
海尔集团
商标
工业组织
品牌建设
品牌文化
industrial cluster
brand effect
endogenous brand cluster patterns
-
1中国著名纺织服装产业集群巡礼[J].中国制衣,2006,0(3):104-104.
-
2曾建军,余晓钟,张明泉.品牌——海尔永远的核心竞争力[J].工厂管理,2002(7):31-33.
-
3Yang Wei.China's Rural Household Electrical Appliance Market──The Next Five Years[J].China's Foreign Trade,2000(1):34-35.
-
4Haier[J].中国质量与品牌,2004(02M).
-
5曹增光,吴果昌.请别忽悠农民兄弟[J].移动信息,2007(9):23-24.
-
6ZHAN YAN.Haier's Four Steps to Brand Success[J].China International Business,2006(2):18-18.
-
7海尔集团简介(英文)[J].China Standardization,2012,57(1):24-25.
-
8悠易互通成功案例-海尔商城[J].广告大观(综合版),2012(1):48-49.
-
9海尔集团发展历程(英文)[J].China Standardization,2012,57(1):26-27.
-
10李霄.中国家用电器协会[J].标准生活,2016(10):60-61.