摘要
我国高新技术企业普遍存在市场低端同质定位问题,对国家、企业与消费者都极为不利,从高新技术企业市场营销角度,分析造成高新技术企业市场低端同质定位原因,并提出对策,使我国高新技术企业健康发展。
Our High - new Technical Enterprises exist the problems of marketing low end and homogeneity positioning at large, this case is disadvantage to country, enterprise and consumers, from the point of view of the marketing, This paper analysis the reasons and put forward the countermeasures, in order to developing high - new Technical Enterprise in well station.
出处
《技术与创新管理》
2007年第1期84-86,共3页
Technology and Innovation Management
关键词
高新技术企业
市场定位
问题
对策
high- new technical enterprise
marketing positioning
problems
countermeasure
