摘要
品牌化发展是物业管理发展的必然趋势,物业管理企业的竞争也将逐步演变为品牌的竞争,创品牌就成为了物业管理企业生存发展的必然选择。
it is property management＇s inevitable tendency to take the direction of brand reputation. Property management enterprises＇ competition is developing into brand competition. It is property management enterprises＇ certain choice to develop its brand.
出处
《吉林省经济管理干部学院学报》
2007年第1期31-33,共3页
Journal of Jilin Province Economic Management Cadre College
关键词
物业管理
品牌战略
营造品牌
property management
brand strategy
brand development
