教育策划及高校品牌的树立

Education Planning and the Establishment of Universities Brand

1999年大规模扩招以来,各高校竞争日趋激烈。受到名校效应的影响,越是好学校越能赢得更多的资源和优秀的生源。本文从教育策划的必要性、教育策划的措施、高校品牌树立的各阶段以及应注意的问题等方面入手分析了高校如何进行教育策划和树立高校品牌。

Since the scale of student-recruitment was enlarged in 1999, the competition of colleges and universities are getting fiercer day by day. Under the effect of the famous schools, the better the schools are, the more resource and the more excellent students can the school win. The article analyses how colleges and universities carry out education planning and setting up the colleges and universities brand from the necessities and the measures of education planning, every stage of setting the school brand and the problems which should be thought over.