漏斗模型与企业创新规则

Funnel Model and the Rules of Enterprise Innovation

创新是企业最基本的核心能力,是决定企业战略的中心因素。从企业进行创新的效果不佳出发追其失败的原因。随着企业经营环境的变化,创新的涵义也在发生变化。对创新过程进行了漏斗模型的分析,最后提出创新要注意的几个规则。

Innovation, which is the most basic core competencies in enterprise, is the central and critical element of business strategy. This paper explores the reason of innovation failure from the viewpoint of poor enterprise innovation. With the changes of business environment, the meanings of innovation are changing. The study analyses a funnel model in the process of innovation and draws several rules that should be paid more attention for innovation.