再探我国分时度假的市场营销策略

Explorations of Chinese Timeshare Marketing Strategy

分时度假作为一种新型的旅游产品,在全球的发展势头很猛,但在中国的发展却差强人意。以市场营销学基本理论为依据,对如何使我国分时度假业尽快走上健康发展之路进行了再次探讨。

As a new tour product, timeshare is developing fast abroad, while its development is not satisfying in China. Based on the marketing theory, this paper discusses how to develop timeshare in China in a healthy way as soon as possible.