餐饮企业的定价策略

Strategies of How to Fix Price in Catering Enterprises

在任何行业中,价格都是影响和左右消费者消费欲望和行为的重要因素.在经济不十分发达的地区,消费者是否愿意品尝某种菜肴,在很大程度上取决于其价格的高低.

Priceis always the important element of influencing consumers＇ consumptive desire and action. Price is the prodoct of target profit, which is influenced by market demand, price flexibility and competitive environment, so when restaurant managements want to fix the price of their dishes, they must make overall consideration according to the contents and finally decide to adopt which kind of price.