镇江旅游资源特色及其开发刍议

Characteristics and Development of Tourist Resources in Zhenjiang

镇江旅游资源具有“江山风光”、“城市山林”、“佛道文化”、“名人故迹”等特色。分析了镇江旅游开发具有的优势条件,包括水陆交通枢纽、名优特产丰富、局部区位优势等方面,在此基础上提出若干政策建议,包括开辟长江水上游和沿江风光带、发展宗教朝觐游、建设古代科技博物馆、开拓宁镇扬度假市场、精心组织旅游线路等,以促进镇江旅游业的进一步开发,提高它在苏南旅游区中的地位。

This paper firstly brought out four characteristics of tourist resources in Zhenjiang, including scene of river with mountain, city in mountains and trees,culture of buddhism and taoism, remains of historical celebrities. Then this paper analyzed the superior conditions for tourist development in Zhenjiang, such as hub of communications, special local products, superior location,etc. Based on the above,it put forth some policy suggestions for improving the tourism development in Zhenjiang, and raising the position of Zhenjiang in the Sunan tourist zone.