基于业绩指标的中国省区旅游业竞争力测评研究

Evaluation research of China′s provincial tourism competitiveness based on performance indexes

基于旅游产业发展的6个业绩指标,构建了中国省区旅游业竞争力评价指标体系.运用多指标加权模型对中国31个省市区两个时段旅游业竞争力进行了定量测评,并分析了近期的变化.以提升陕西省旅游业竞争力为目标,将其与西部地区的四川、云南、广西和中部地区的山西、河南、湖北等省区进行多指标比较.结果表明,陕西省在国际旅游发展上具有一定优势,但在国内旅游发展上存在一定劣势,旅游业竞争力排序有下降趋势.

The evaluation index system of provincial tourism competitiveness based on 6 tourism performance indexes was set up. By using of comprehensive multi - index evaluation model, tourism competitiveness of 31 provinces are evaluated and analyzed. In the end, in order to promote the tourism competitiveness of Shaanxi province, a comparative analysis of the competitiveness in Shaanxi and other 6 provinces in western and central China was made. The results indicated that Shaanxi province has comparative advantages in international tourism, but has comparative disadvantages in domestic tourism, and there was a downward tendency in tourism competitiveness d Shaanxi province.