无锡创意产业中的工业设计推广研究

The Promotion Research in Industrial Design of the Creativity Industry

文章以无锡市工业设计产业状况现状调查为依据,结合创意产业的发展特点,提出了适合于无锡市企业的工业设计推广形式。通过分析发现,无锡的企业大多还是为国际国内品牌提供代工的OEM①企业,自主开发产品能力不够,工业设计的利用水平还是不高,但他们想更好地利用工业设计,成为创意产业的愿望却很强烈。选择像“工业设计培训”这种比较合适的方式能更快更好地推广工业设计,推动创意产业的发展。

To make Wuxi a ＂word famous industrial design city＂ and closely follow the step of ＂the creativity industry＂ development, the research is based on the investigation of present Wuxi industrial design conditions. Combining the development characteristics of the creativity industry, we put forward the proper industrial design popularization form that suits enterprises in Wuxi to accelerate further development of creativity industry.