浅析美日动画的内容设计兼论中国动画的创作方向

An Analysis of American and Japanese Animation's Content Designs,Concurrently Discussing the Chinese Animation's Creative Direction

动画创作就是在“白纸上创造世界”,这个“世界”整体表现力的基础就是内容的设计,主题、情节和人物是设计的基本要素。美国和日本的卡通文化历史悠久,无论是故事题材的选择,还是情节的设计,或者是人物的塑造都形成了自己独特鲜明的风格,并在世界范围内产生了规模影响。深入到动画作品内容创作的基本规律中,分析总结美国和日本动画作品内容设计的特点,可以给中国动画创作以启示。

Animation has created a new world on white paper. The content design is the foundation for the overall performance in the ＂world＂. Themes, plots and characters are the basic elements of content design. The United States and Japanese cartoon culture have a long history. Whether the story is the theme, plot and character, or creates its own unique set of distinctive styles, it has formed the huge scale in the world scope. This article penetrates into in the animation work content creation basic rule; analyzes the characteristics of the United States and Japanese animation works, compensates for the Chinese animators＇ short comings, and explores the direction of its further development.