中小企业开展电子商务的理论探悉与实践

The Analysis and Practice for E-commerce Development in the Middle and Small Enterprises

电子商务是随着网络技术的发展而出现的新的商品贸易模式,它将为各行各业的经营及营销模式产生带来巨大的影响,并为中小企业进行更广泛的商务活动提供了商机。本文对电子商务的发展及企业对电子商务的应用提出了思路及建议。

As one of the result of the development of web technology, electronic commerce appeared as a new mode of commodity trade. It will give great impact on the management and marketing model of almost all the commercial enterprises, at the same time bring a large amount of commercial opportunities especially to enterprises of middle and small scale. In this article, the writer gives detailed information and suggestion on the development and application of electronic commerce.