电视学术节目:商业逻辑与文化传播的博弈

TV Academic Program: Game between Commercial Logic and Cultural Diffusion

电视学术勃兴已成为当下电视节目最为引人注目的现象之一。由学者与媒介“共舞”缔造的电视学术论坛向观众呈送了一道思想的盛宴与精神的饕餮大餐。在梳理电视学术论坛节目生态图景的基础上,试图探讨学术论坛现象出现的背景及缘由,并进一步指出,这种近似于一种媒介仪式的节目在诸多因素的合力作用下,其生存和发展仍存在巨大变数。若要让这叶文化扁舟能够在商业逻辑大行其道的媒介生态中安稳地前行,我们做的或许还远远不够。

The rise of TV academic program has become one of the attractive phenomena. The TV academic forum which is founded by both scholar and media gives our audiences an ideological and spiritual feast. Based on carding the ecological prospect of TV academic forum, this article tries to discuss the background and cause of the phenomenon of academic forum. Furthermore, it indicates that under the resultant force of several factors, there is still a great variable for the existence and development of this kind of media ceremonial program. If we want to keep this cultural boat sailing safely in the commercial logic swept media ecology, perhaps our efforts are far from enough.