期刊文献+

厂商赢回策略对厂商绩效的影响 被引量:2

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摘要 客户赢回管理已经成为学术界和实业者关注的焦点,比较、验证价格促销和关系投资两种厂商赢回策略对公司绩效带来的影响,对指导厂商的业务实践具有一定的借鉴和参考价值。
出处 《统计与决策》 CSSCI 北大核心 2007年第4期156-158,共3页 Statistics & Decision
基金 国家自然科学基金项目(70472043)
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参考文献9

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共引文献18

同被引文献17

  • 1唐小飞,周庭锐,陈淑青.价格促销与D&B忠诚模式关联实证研究[J].中国工业经济,2006(10):121-128. 被引量:16
  • 2唐小飞,周庭锐,陈淑青.赢回策略对消费者行为影响的内在机理剖析[J].预测,2007,26(2):14-19. 被引量:4
  • 3唐小飞,贾建民,周庭锐.关系投资和价格促销的价值比较研究[J].管理世界,2007,23(5):73-82. 被引量:21
  • 4梁武超.基于不完全信息动态博弈的客户赢回决策研究[J].昆明理工大学学报,20010,2(5):156-158.
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