关联理论与汉语标语的翻译

Relevance Theory and Translation of Chinese Slogans

关联理论虽不是翻译理论,却对翻译活动有着极强的解释力。关联理论指出,翻译也是一种交际行为,是一个明示推理的过程,也要遵守交际的一般原则即关联原则。因此,翻译过程实际上是寻找最佳关联的推理过程。文章阐释了关联翻译理论的主要观点,并对该理论对汉语标语翻译的指导作用进行了初步的探讨。

Relevance Theory is not a theory of translation, but it can convincingly explain translation. According to Relevance Theory, translation can be defined as a communication action and an ostensive-inferential process, and it should be in conformity with the general communication principle-Relevance Theory. Therefore, the translation process is, in fact, a process of seeking the optimal relevance. This paper expounds the main points of Relevance Theory along with a detailed study of the translation of Chinese slogans into English from the perspective of the principle of relevance.