关于会展经济与管理专业建设的几点思考

On Building a Famous Exhibition Management Discipline

以蓬勃发展的中国会展高等教育为背景,分析了会展专业建设中存在的普遍性问题和障碍,并从地域特征与行业适用性入手,提出了会展专业建设的几个着眼点:符合区域产业特点、发挥区域整体优势、借鉴国外办学经验、重视实践运用,按品牌策划与推广的规律来打造专业的影响力。

The background of this article is the development of the exhibition management education in China. It analyses the status of exhibition management education at colleges and problems existing in it. Bearing in mind the feature and application for this discipline, the author gives suggestions for its construction： distinguishing the feature and advantage of the coastal area, learning the experience abroad, stressing the importance of practice in teaching, and turning the discipline into a famous brand.