从体育消费特征谈企业对策

Talking on Enterprises' Counuerm easures from Features of Sports Consumption

随着生活水平的不断提高,人们对健康的需求日益强烈,花钱买健康的消费观念逐渐树立,体育消费正在我国悄然兴起,在大中城市和部分富裕农村地区相继成为消费热点。了解体育消费的主要特征,有助于企业创造消费时尚,抓住体育消费的商机,开发潜在的体育消费市场。

With the continual rising of living level, people＇s need of health is becoming intense day by day; consumption conception of ＂buying health with money＂ is forming gradually. Sports consumption is rising quietly and becoming consumption hot spot. Knowing the maim characters of sports consumption can help enterprises create consumption fashion, grasp trade chance of sports consumption and exploit potential market of sports consumption.