乌鲁木齐市经营性体育健身场馆消费群体现状的调查研究

A Study on the Current Situation of Consumers in Commercial Sports Facility in Ururqi

体育消费作为体育产业中的重要内容,对体育事业的发展具有特殊的作用。从目前的研究现状来看,针对乌鲁木齐市家庭体育消费的研究很少。对新疆维吾尔自治区来说,乌鲁木齐作为首府其城市居民的具体消费水平和结构对整个自治区具有直接的影响作用。本论文将乌鲁木齐市汉族和维吾尔族家庭作为研究对象,目的是通过研究结果找出其中存在的问题和原因,并提出相应的意见和建议,以期为新疆体育职能部门制定相关的适合少数民族地区发展的政策,为促进乌鲁木齐市的体育消费市场向着健康有序的方向发展提供有益的参考。

Sports are consumed as the important content in the sports industry, there is its special function on the development of the sport. Viewed from present research current situation, there is little research that is directed to the consumption of family in Urumqi. To Xinjiaug Uygur Autonomous Regions, Urumqi have direct influence function on the whole autonomous region as the concrete level of consumption and structure of its urbanite in the provincial capital. Thesis this consume Urumqi city for money sports and keeping fit management current situation of venue the crowd＇s characteristic regard the research object as, the purpose is to find out problem and reason existing among them through the result of study, put forward the corresponding opinions and suggestions, regard one as the sports functional department of Xinjiang and make the relevant policies which is suitable for development of minority area, offer beneficial reference for the fact that promote the sports consumer market of Urumqi to develop in the healthy and orderly direction.