大众传媒时代理论宣传的方向、原则及方式探究

The Research of Orientation,Principle and Style of Theory Propaganda at Public Media Times

大众传媒时代的理论宣传工作必须坚持正确的舆论导向,充分考虑公众的需求,创新宣传模式,改进宣传方法,注意以“立”为主,“立”“破”结合,加强反映时代精神,适应实践要求的新理论和新知识的宣传普及,融政治性、思想性和知识性为一体,重视互联网的理论宣传,占领网络新阵地,为人民群众提供丰富多彩的精神文化产品和文化服务。

At public media times, the theory propaganda should hold to the correct opinion leading, fully meet public need, improve propaganda method, pay attention to make unite of the build and break, strengthen to propaganda the new theory and new knowledge which reflect times spirit and suit practical need, mix its politic, ideology and knowledge together, think highly of the theory propaganda of internet, capture new internet area, provide more richer and colorful spirit cultural products and services for the people.