从社会语言学角度审视广告语言

Analysis of Advertising Language from the Perspective of Sociolinguistics

文章从社会语言学角度对广告语言进行探讨,发现广告语言中表现出社会现实、地域差异、性别角色及年龄差异等四个社会语言学特征,同时结合AIDA原则,分析了这四个特征在广告语言中所起的作用。

The thesis explores advertising language from the perspective of sociolinguistics, and finds that advertising language is affected by such social factors as social changes, regional variations, gender role and age difference. At the same time, the function of the four factors in advertising language is analyzed in virtue of the theory of AIDA.