商标权与企业名称权权利冲突及解决机制

Solved Mechanism of Conflicts between Trademark Rights and Enterpise's name Rights

商标与企业名称中的商号有着相同的标识功能,在实际使用过程中极易发生交叉和冲突,从而给市场秩序带来一定的混乱。从商号法律地位的确定、有条件的在先权机制的适用以及冲突解决归责原则的确立等方面对我国现有的商标权与企业名称权权利冲突解决机制加以完善,以期更有效地保护商标权人和企业名称权人的合法权益。

Trademark often conflicts with enterpise＇ s name in commerce activity, because they have alike indicative function which could lead to the market cosmos disorder. In this paper, suggestions were expounded to solved this conflict from three aspects. The first one is ascertaining the law status of trade -number, the second one is adopting the priority mechanism conditionally, and the third is establishing the imputation principles for fringement to solve conflicts. These suggestions will be useful to solve the conflict and protect the legal rights of trademark rights people and enterprise＇ s name rights people more effectively.