摘要
未来五年．网络对美国商业的影响将会是巨大的。接近半数零售商品的购买将受到消费者获取的网上信息的影响。而且，互联网正开始动摇广告行业的根基．因为它改变了广播、电视、纸媒等传统媒体的广告购买模式。最近,上百家报纸与Google、Yahoo签订广告销售代理协议就证实了这一点。
The influence of the Intemet on American business over the next five years will be great. Nearly half of all retail purchases will be influenced by consumers＇ research on the Intemet. And the Web is beginning to shake the foundations of the advertising industry as it transforms how even offline media, such as radio, TV and print advertising, is purchased. Witness the recent deals between hundreds of newspapers on the one hand and online partners Google and Yahoo on the other.
出处
《成功营销》
2007年第2期32-33,共2页
V Marketing China
