摘要
美国移动通信巨头Verizon几乎是开创了一项新事业——它设立的“体验商店“令参观者可以享受到与在手机零售商处完全不同的体验。他们委托互动传播代理商R／GA将电子商务原理运用于体验店的设计当中．结果我们看到，Verizon体验商店内安置了70个触摸屏式产品展示亭，该店已于2006年10月底在达拉斯开张。
When Verizon wanted visitors to its Verizon Experience store to have a wholly different encounter than they would at a typical cell phone retailer, it took cues from an unlikely source. The company entrusted its interactive agency, R/GA- better known for its work in cyberspace than anything consumers can actually touch- to incorporate the principles of e-commerce. The result was 70 touch-screen kiosks of production demonstrations in the store, which opened outside Dallas Oct. 31.
出处
《成功营销》
2007年第2期42-43,共2页
V Marketing China
