招贴设计中色彩的视觉传达

The Visual Communication in Poster Design

信息多元化时代的到来,知识更新周期的不断缩短,使人类对物质、精神方面的需求量在不断扩大。招贴设计在网络电视传媒高度发展的今天,仍不断追求新鲜、刺激的视觉感受。色彩作为招贴最重要的一个视觉构成要素,其运用的优劣直接决定了招贴设计作品的成败。

With the diversified information age coming, knowledge is being updated in a shorter time. As a result, peopie＇s material and mental demands are also increasing. Although the net and TV media is highly developed, poster design still aims at a fresh and marvelous visual feast. Color is the essential made-up element of our sense of sight, so whether the work is a success or a failure depends on how it is used. In this article, how to allocate and combine colors is dealt with. And it is also discussed how to show the symbohc and emotional feature of the color.