构建品牌与传播的基本问题

The Basic Problems for Constructing the Brands and Broadcasting

目前我们正由产品竞争转为品牌竞争,伴随品牌传播时代的到来,考虑本土广告的现状,我们有必要清晰了解和把握品牌的内涵、品牌价值的理解、建构品牌等一系列品牌传播的基本问题,理清一些认识,使品牌传播更具国际化。

At present, we are turning the product competition into the brand competition, along with the arrival of the brand spreading times, taking the present situation of the local advertisement, it is necessary for us to clearly realize and master one series of brand spreading basic problems including the connotation of the brand ,understanding of the brand value and constructing the brand, we should manage some cognition enabling the brand spreading to be internationalization.