形象导向型旅游地开发策略探析——以若尔盖湿地为例

On Image Oriented Tourism Exploitation Strategy:A Case Study of Zoige Wetland

形象导向型旅游地开发代表着当今区域旅游开发的发展趋势。以若尔盖湿地为例,一方面它需要依托九寨沟和黄龙两精品景区,并共享两精品景区丰富的旅游客源;另一方面,它更需要按照一系列定位原则,通过形象导向型旅游地开发策略的实施,整合优势资源,进行差异性和互补性开发,逐步凸显自身的特色及优势,把自身做强做大,并最终与九寨沟、黄龙等知名景区间实现联动互促。

The Image Oriented Tourism Exploitation Strategy （IOTES） is an important trend for the regional tourism development and exploitation. Takeing Zoige Wetland as a case, on the one hand, it needs to depend on the Jiuzaigou Nature Reserve and Huanglong scenic spot to get plentiful tourists, on the other hand, it urgently needs to integrity preponderant resources, exploit own special tourism items by put IOTES into practice so that show itself characteristics and advantages and mutually promote with Jiuzaigou Nature Reserve and Huanglong Scenic spot at last.