传统文化进入消费社会的包装改造途径

Approaches of Packaging and Changing Traditional Culture in Consumptive Society

文章认为传统文化进入消费社会后,其消费主体已不再是文人士大夫和文化精英,而是以娱乐、消遣和休闲为目的的大众消费群体,这就要求传统文化进入消费社会时,要经过一番改头换面的包装改造,转换为适合大众消费口味的文化形式。文章分析指出通过去除深度模式、图像化、类像化等包装改造途径,传统文化才可以进入消费社会。经过这样的包装改造后,传统文化在消费社会成为具有平面化、碎片化特征以及注重感观刺激效果的后现代文化特征。

When the traditional culture comes into consumptive society, the attendee becomes popular consumers instead of some literacy experts. Consequently, the traditional culture must be changed so as to be suitable for popular consumers. In this paper, many approaches of packaging and changing traditional culture are explained. This author points out that using these approaches the traditional culture can successful go into consumptive society and can become the after-modernistic culture characterized by complanation, pieces and feelings.