成都地区大学生消费状况调查与分析

A Survey and Analysis of the Undergraduates' Consumption in Chengdu Area

在成都经调查发现,传统“节约”取向的理性消费观仍然在大学生群体中占据主导地位,而考虑性能与价格比的新型市场经济消费观、追求时尚的高消费、“享受性消费”等观念抬头,同时盲目性、从众性消费又反映出这一消费群体中的非理性特征。高校必须有效地引导大学生树立正确的消费价值观,做到理性消费、科学消费和文明消费,以利于大学生的健康成长和全面发展。

It is shown in the survey conducted in Chengdu that the traditional viewpoint of ＂economy＂-oriented rational consumption is still dominant among the undergraduates, while new viewpoint of consumption of market economy concerned with price performance and fashion pursuit as well as ＂enjoyment consumption＂ begin to raise their heads. Meanwhile, the blindness and conformity in consumption reflect the irrationality of this group. Universities must effectively lead the students to build correct viewpoints of value for rational, scientific and civilized consumption, which is of help for their growing up healthily and developing comprehensively.