摘要
探讨了传统文化艺术对于标志设计的借鉴和启示,从形象继承、形意融合、意境超越3个层面分析了传统文化艺术的形态及理念在现代标志设计中的应用与发展。
The reference and inspiration of traditional culture and arts for logo design were discussed. The application and development of the traditional arts＂ modality and idea in modem logo design were ana- lyzed from three levels： inheritance, conception fusion, and spirit transcendency.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第3期166-167,175,共3页
Packaging Engineering
关键词
全球化
传统文化艺术
继承
标志设计
globalization
traditional culture and arts
inheritance
logo design
