谈中国传统产品包装设计文化策略的重要性

Discussion on the Significance of Chinese Traditional Culture Tactics in Packaging Design

现代社会随着人们消费需求的转变,人们对产品包装越来越挑剔,中国传统产品包装的设计也必须是具有民族文化特色的。中华民族的优秀传统文化底蕴,对传统产品包装设计是享用不尽的文化宝藏。中国传统产品包装设计应以民族文化为本位的文化策略思想出发,同时吸收外来文化中的营养和精华,做到真正有传统意味的产品包装设计。

With the change of people consuming need today, they are more and more captious to product packaging, so the design of traditional product package of China must also be of national culture feature. Excellent traditional culture details are the inconsumable culture wealth to traditional product packaging design. China traditional product packaging design should start from cultural tactic basing on national culture and absorb alimentation and distillate of foreign culture, to become indeed product packaging design possessing of conventional meaning.