摘要
从商标史的角度,通过论述品牌商标创立过程中图样文字设计、质量保证、广告宣传、文化内涵等要素的重要作用,以增进确立品牌商标的技巧,提高全社会的商标意识。
The important function of picture and words design, quality assurance, advertisement, and cultural meaning in the course of the establishment of trademark was discussed. The purpose was to help to the technique of trademark establishment and increase the trademark consciousness of whole society.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第3期179-180,186,共3页
Packaging Engineering
关键词
商标
品牌
商标设计
trademark
brand
trademark design
