期刊文献+

关系营销理论新发展及其思考 被引量:2

Thinking about the New Development of the Relationship Marketing
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摘要 关系营销理论在经历了20多年的发展后,出现了许多不同的理论观点,人们对其认识也逐渐加深。总结了关系营销理论发展过程中的主要观点,对关系营销理论进行了全面地分析,提出了该理论的局限性和整合的建议。 There are many schools of the relationship marketing theory in the last 20 years. This paper concludes the main opinions of the theory, analyzing the limitations and new development of it, giving some suggestions to integrate the relationship marketing theory.
出处 《科技创业月刊》 2007年第3期72-73,共2页 Journal of Entrepreneurship in Science & Technology
关键词 关系营销 发展 局限 relationship marketing, development, limitation
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参考文献6

  • 1Baker,M.J,Buttery,E.A.& Richter n Buttery,E.M.Relationship Marketing in Three Dimensions[J].Journal of Interactive Marketing,1998(4)
  • 2Berry,L..Relationship Marketing of Services n Perspctives from 1983 and 2000[J].Journal of Relationship Marketing,2002(1)
  • 3Gronroos,C.Services Management and Marketing:A Customer Relationship Management Approach (2nd ed)[M].John Wiley &Sons Inc,2002
  • 4Gummessoon,E.Practical Value of Adequate Marketing Management Theory[J].European Journal of Marketing,2002(3)
  • 5袁国华.关于关系营销理论发展的理性思考[J].外国经济与管理,2004,26(6):20-25. 被引量:15
  • 6常志有.关系营销理论述评[J].思想战线,2000,26(3):30-32. 被引量:14

二级参考文献12

  • 1Baker, M. J, , Buttery, E.A. & Richter-Buttery, E. M.. Relationship Marketing in Three Dimensions[J]. Journal of Ineraetive Marketing, 1998, 12(4):47-62.
  • 2Berry, L.. Relationship Marketing of Services-Perspctives from 1983 and 2000[J]. Journal of Relationship Marketing, 2002, 1(1):59-77.
  • 3Gronroos, C.. Services Management and Marketing: A Customer Relationship Management Approach (2^nd ed). [M]. John Wiley & Sons Inc. , 2002.
  • 4Gummessoon, E.. Practical Value of Adequate Marketing Management Theory[J]. European Journal of Marketing, 2002, 36(3): 325-349.
  • 5Healy, M. , Hastings, K. , Brown, L, & Gardiner, M.. The Old, the New and the Complicated, a Trilogy of Maketing Relationships[J]. European Journal of Marketing, 2001, 35(1/2) : 182-193.
  • 6Hunt, S. D. & Morgan, R. M., Relationship Marketing in the Era of Network Competition[J], Marketing Managemet, 1995,3(1) : 19-29.
  • 7Palmer, A.J.. Relationship Marketing: a Universal Paradigm or Management Fad? [J]. The Learning Organization, 1996,3(3): 18-26.
  • 8Payne, A.. Advances in Relationship Marketing[M]. Kogan Page Ltd. , UK, 1995.
  • 9Sheth, J. N . The Future of Relationship Marketing, Journal of Services Marketing, 2002, 16(7): 590-592.
  • 10Turnbull, P. , Ford, D. & Cunningham, M.. Interaction, Relationships and Networks in Business Markets: an Evolving Respective[J]. Journal of Business & Industrial Marketing, 1996, 11(3/4):44-62.

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