摘要
介绍了马氏链的基本原理,通过构造产品的状态转移矩阵,运用马尔可夫模型对牙膏产品的销售过程进行了市场占有率的预测.根据产品的不同销售状态,以寻求企业期望利润最大化为目的,为企业提供了合理的促销决策.
This paper introduces the basic principle of Markov chain, and predicts the market occupation rate for the selling process of toothpaste products by using Markov model. By providing scientific and reasonable promotion strategy, this paper tries to help enterprises achieve the objective of the maximal expected profit according to different selling states.
出处
《重庆工学院学报》
2007年第1期49-52,共4页
Journal of Chongqing Institute of Technology
关键词
马氏链
转移矩阵
期望利润
Markov chain
transition probability matrix
expected profit
