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中国客车业纵论品牌

Chinese Bus Industry Theory on Name-brand
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摘要 “影响中国客车业”落下帷幕 2006年的中国客车行业经过一年的鏖战终于收官,然而这并不是客车新老军团竞争的结束。这一年,中国客车业正在创造着历史、改变着历史、记录着历史。 China is the biggest country in term of bus in the world,however not the strongest one.The fast development of Chinese bus industry has already resulted in great changes in the international car aspects.As stated frankly by Mr.Luc,Chairman of international bus alliance,'I have been listening to the discussion on the gap of cars between China and the world,but I fail to see where the gap is'.When the brand camp has been becoming a brightened dot in the bus sell market,it is to express in a common way saying: 'the Chinese bus is already real bus.'This sentence sounds vulgar,but extremely rich with implied meaning,which indicates our cars have already been recognized in the world.
作者 王宇
出处 《交通世界》 2007年第02X期68-73,8,共6页 Transpoworld
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