摘要
近年来,管理咨询行业在我国得到了前所未有的发展,建立符合我国国情的客户满意标准体系,对推动我国管理咨询行业的健康发展具有重要意义。本文从管理咨询过程满意和管理咨询结果满意两个角度出发,利用深度访谈和已有实践经验,形成管理咨询客户满意标准的初始要素,通过调查问卷搜集数据,运用因子分析等统计技术建立了管理咨询行业客户满意标准体系。
With the rapid development of management consulting in China, it＇s important to establish customer satisfaction standards for this industry. Based on deep interview and practical experiences, we establish such standards from two perspectives： satisfaction with consulting process and satisfaction with consulting result. Factor analysis was used to construct a model on establishment of the standards.
出处
《经济管理》
CSSCI
北大核心
2007年第5期74-79,共6页
Business and Management Journal ( BMJ )
关键词
管理咨询
客户满意
因子分析
management consulting
customer satisfaction
factor analysis
