迈克尔·波特的竞争战略理论在现代医院管理中的运用

Michael.Porter's competition strategy theory applying in hospital management

运用迈克尔·波特的五力模型分析了我国医疗卫生行业的环境,并基于五种竞争作用力分析利用波特提出的三大基本竞争战略理论:总成本领先战略、差异化战略、以及专一化战略。提出了我国医院的基本竞争战略:对于一、二级医院及广大的社区服务站等中小型综合医院而言,服务成本明显低于行业平均水平,即成本领先战略尤为重要;对于大型的综合性三级医院,应将医院提供的服务差异化,树立起一些全行业范围内独具特色的学科,应以差异化战略为主;对于一些中小型特色诊所或大型专科医院,要主攻某个特殊的患者群体,应该选择专一化战略。

The health industry environment was analyzed by Porter＇ s Five-power model. Three basic competition strategy theories which cost leadership, differentiation strategy and focus strategy were described. The basic strategies in Chinese hospital were designed. Cost leadership strategy was suit of basic and secondary hospitalS, differentiation strategy was suit of tertiary hospitals and the focus strategy was suit of special hospitals.