商业化时代出版人的文化追求

Cultural Pursuing of Publishers in the Commercial Age

在概述出版误区的基础上,阐述了出版的本质与使命,认为出版人应当有社会责任与担当,有文化追求,有出版家的胸襟,去构建民族精神,塑造文明社会;并从出版者的角度提出了出版人的文化追求体现在办社的发展战略、产品的创新以及出版物的质量上。

Based on the summary of harmful publishing practices currently, the paper expatiates the essence and mission of publishing, and points out that publisher should have social responsibility, cultural pursuing and mind to construct ethos and civilization. The author thinks from the publisher＇s point of view that the cultural pursuing of publisher materialize the development strategy of managing publishing press, innovation of production, and quality of publication.