网络杂志的运营模式探讨

A Probe into the Business Models of Online Magazines

文章在概括现阶段网络杂志发展特点的基础上,分析了网络杂志的三种主要运营模式:以资源为主的传统媒介网络化、以技术为主的网络杂志运营商和以征订为主的网络杂志代理商,最后指出目前网络杂志发展存在的问题。

By generalizing the characteristics of online magazines at present, the article analyzes three kinds of business models about them. The first one is the digitalization of traditional magazines, the second one is the onlinemagazine-platform-provider based on their own technology, and the third one is the online subscription agent of magazines. At the end, the article indicates the problems faced by online magazines.