社会关系态势图在竞争对手分析中的应用

Application of Social Relation Situation Map in Analysis of Firm Competitors

社会关系资本是企业获取持续竞争力的基础。本文认为通过人际网络关系均衡概念可以得到社会关系态势图，该图可以作为竞争对手分析工具之一。竞争情报工作者依据社会关系态势图可以制定更有效的企业关系资本竞争策略，同时利用该图可以更好理解竞争对手的攻击和回应的行为模式。

Social capital is the fundamental element for corporate sustained competitive advantages. The authors think social relation situation map deduced from the relation equivalence index of social network is a good tool for competitor＇ s analysis. The competitive intelligence professional can effectively formulate competitive policy about the implementation and maintenance of firm＇ s social capital and better understand the competitive attack-response action in the light of social relation situation map.