连锁销售企业成功要素分析

An Analysis of factors of Chain Sale Enterprises' Success

连锁销售是一种商业组织形式和经营制度,是由在同一经营商标的总部统一领导下的若干个店铺或分支企业构成的联合体所进行的商业经营活动。它是当今世界最为流行的企业扩张模式,是一种高效的经营方式。但近十年来,我国的连锁销售发展很快,真正成功的连锁销售企业不多。该文分析了成功企业的原因,得出了连锁销售企业成功的8大要素:优秀的团队、与客户互动、目标与评估、物流、服务、管理现代化、变化与变革、培训与激励。

Chain sale is a kind of commercial organization and marketing, consists of some shops or branch enterprises under the leadership of headquarters with the same mark. It is the most popular enterprise expanding model all over the world, and is a very effective marketing style. In recent decade, chain sale enterprises have been developing rapidly in our country, however, most of them are not successful. This paper analyzes eight successful factors, which are excellent group, client connection, goal and evaluation, logistics, service, management modernization, change and reform, training and motivation.