标志的同位异变理论及其应用研究

STUDY ON THEORY OF SYMBOL ALLOTROPE AND APPLICATION

从人本位的现代设计理念出发,简要地分析了目前企业形象设计和宣传中存在的突出问题,提出了标志的同位异变理论为解决问题之道;结合图形,并从宣传本体、信息受众、心理学和信息论4个方面详细阐述论证标志的同位异变的优势;并对标志同位异变理论的未来前景进行了客观的分析.

By modern design idea of humanism, the paper briefly analyses the big problem in corpora- tion image design and propagandizing at present; and it puts forward allotrope theory as measure of solving the problem. It narrates the advantages of symbol allotrope with figures from four aspects, propagandizing reality, information receiver, psychology and information theory; and it gives objective analysis for the prospect of allotrope theory.