市场导向下的节庆旅游产品开发研究

Study on Festival Tourism Produtct Development under the Guidance of Market-Orientation

在定义节庆旅游产品、重新认识市场导向的基础上,以市场导向为指导方针,对节庆旅游产品开发主体实力、产品消费者-旅游者和产品竞争者进行分析。最后提出了市场导向下4种节庆旅游产品开发的一般途径。

In this article, the author summarizes the concept of festival tourism products, re-recognizes the concept of marketorientation. Under the request of market-orientation,the producer of festival tourism products analyses the consumers-tourists, competitors and the strength of themselves. In the end, the author provides four ways in producing festival tourism products.