论红色旅游的联动开发模式——以安徽省黟县、定远县比较研究为例

The Cooperated Exploring Pattern of Red Tourism——A Case Study of Red Tourism of Yi County and Ding Yuan County in Anhui Province

近年,在国家政策和市场需求的共同驱动作用下,红色旅游呈现出良好发展态势,其经济、社会、文化的积极影响日益突出。针对红色旅游的功能、意义、特点、市场等特征,结合安徽省黟县和定远县的红色旅游规划实践进行类比研究,认为红色旅游的开发应采取联动开发模式,形成整体综合优势,实现政治、经济、文化三大功能。联动开发主要包括形象联动、资源联动、产品联动、产业联动、区域联动、营销联动等方面,具有目标层、战略层、操作层等层次。

With the great development of tourism in recent years, the general tourists are more and more interested in diversified tourism product and service, at the same time,the red tourism product develop very well because of its unique characteristics. According to the process of the red tourism planning of Yi County and Ding Yuan County in Anhui Province, the paper puts forward the cooperated exploring pattern of red tourism to achieve a long-term sustainable tourism development, and to implement the so-called ＂ Three Function＂ of red tourism, that is, the economic function, the cultural function and the political function. The cooperated exploring patterns mainly include the image cooperated exploring ,the resources cooperated exploring, the product cooperated exploring,the industrial cooperated exploring,the region cooperated exploring, the marketing cooperated exploring and so on.