乡村体验性旅游项目开发模式研究

Study on the Development Mode of Experience Program of Rural Tourism

旅游是人们获得某种独特体验的经历。旅游业不再是简单地提供旅游产品和服务,还必须为游客塑造难以忘怀的旅游体验。乡村旅游作为农村和旅游产业的结合物,面临体验需要的考验,在当前关于乡村旅游的文献中,从体验角度进行探讨的非常少,这显然不利于乡村旅游的发展。从乡村旅游的直接载体——乡村体验性旅游项目进行讨论,并探讨其一般性开发模式。

Tourism gives people some kinds of unique travel experience. Tourism industry should not only provide simply tourism product or service,but also form unforgettable tourists＇ experience. As the combination of rural area and tourism industry,rural tourism faces the challenge of tourists demand for experience. Few of current references on rural tourism have discussed from the perspective of experience,which is obviously disadvantageous to the development of rural tourism. This paper agues from experience rural tourism projects which are the direct carriers of rural tourism ,and raises the discussion of general development mode of rural tourism.