老年人环境感知和古村落旅游的可持续发展——以浙江省余姚市柿林村为例

Old Residents' Perceptions and Tourism Development in Ancient Village

古村落是乡村旅游的重要形式之一。伴随大量青壮年外流,老年人成为不少古村落的主要居民。这一人群的环境感知和对旅游发展的态度与中、青年人群是否有不同之处;古村落的旅游开发是否能真正提高古村落内老人的生活水平,老年人环境感知特点对青壮年回流山村有何启示,都是值得研究的问题。研究者在实地调查问卷的基础上,通过与其他年龄组(中年组、青年组)的对比分析(χ2检验),从自然环境感知、经济环境感知、社会文化环境感知、游客及旅游活动感知这4个方面对这一特殊人群作了研究,初步得出老年人环境感知的特点。在此基础上,作者对古村落旅游的可持续发展提出了建议。

Today,old residents construct the major part of the population in the rural tourism areas. The relationship between those people and rural tourism are worth exploring. Through a bi-variate analysis using x^2,this paper analyses environmental perceptions of the elder（above the age of 55） and their attitudes towards tourism development in Shi Lin Village,compared with the people under the age of 55. The author concludes two points characteristic of the perceptions of the eider in the village. Generally, old people can be regarded as a group that supports the rural tourism development in their community. At the end of this paper, they suggest that the local government and（or） the tourism company should pay more attention to the old people＇s material and psychological requirements,on the other hand,how to enhance young people＇s cultural self-confidence is also an important way to attract them to come back to their hometown.