新时期体育专业报纸竞争策略分析——主要从内容谈起

Tactic Analysis on the Competition between Professional Sports Newspaper in This Time

通过文献资料法、逻辑分析法就新时期体育专业报纸采取怎样的策略进行分析———专业化策略、本土化策略、娱乐化策略、情感化策略、跨新媒体运行策略等,旨在为体育专业报纸的发展提供可鉴之资,使其更好的满足不同体育受众的需求。

Using the literature method , the author does a research on the tactics of development professional sports newspaper, and puts forward a series tactics , such as tactics of professionalization , nationality, entertainment , feeling and so on.