案例教学法在《体育公共关系》课程教学中的运用

Application of Case Teaching in "P.E Public Relation" Course

阐明了公共关系案例的含义和公共关系案例的特点,指出体育公共关系案例教学的作用在于以下几方面:1);可以促进理论学习,激发学生学习的积极性、主动性;2)逼真模拟训练,增强了学生分析、解决问题的能力;3)有助于促进理论向实践的转化,提高学生体育公关技能;4)有助于学生学会沟通与合作。运用体育公共关系案例教学的基本方法有综合分析法,专题分析法,情景模拟法,策划方案法。

Case teaching is a kind of scientific and high-efficiency method. It can stimulate students＇ interest in lerning , develop creative thinking,and improve practical skills of P. E Public Relation. The paper illustrates the concept and characteristics of public relation case. It points out the function of teaching sport public relation cases, and proves that teaching with sport public relation cases is instructive for students to learn.