论南岳衡山旅游产品深层次开发

Further Exploitation of Tourism Products in the Hengshan Mountain

在对南岳衡山旅游资源和发展现状分析的基础上,阐述了南岳衡山进行旅游产品深层次开发的必要性和可行性,有针对性地从生态旅游、文化旅游、节庆旅游、体验旅游4个方面提出了实现南岳衡山旅游产品深层次开发的有效途径,并就南岳衡山旅游产品深层次开发应采取的保障措施进行了探讨。

With the tourism development of the Hengshan Mountain in Hunan Province, some problems are discovered gradually, such as humdrum tourism products and low economic benefit. So, further exploitation of its tourism products is indispensable. After analyzing its tourism resources and developmental situation, it is thought that the Hengshan Mountain has sufficient conditions for further exploitation of tourism products, as its tourism resources are abundant, the system of tourism industry is sound, the traffic facilities are good and macroscopical environment for tourism development is advantageous. Some measures are put forward to promote the further development with pertinence, including the aspects of ecological, cultural, festival and experience tourism.