华南逐鹿欲称王 排兵布阵风满楼——2007年华南啤酒风云之辨析

Beer Market Compete Intensely in South China in 2007

华南作为中国市场经济发达地区，也是中国啤酒市场最发达地区，人均消费量、品牌集中度，竞争程度和营销水平均为全国之最。据全国啤酒行业协会最新数据显示，目前全国啤酒业平均吨酒利润为70元，销量占全国盛量8％的广东市场占据全行业近1/3的利润．平均吨酒利润达226元。

South China is an area in possession of developed market economy and beer market, also is the Chinese beer market most developed area, average per personnal consumption quantity, competition degree for nation. According to the national beer profession association most recent data display,while the national beer industry average ton liquor profit is 70 Yuan, the sales volume occupies the national total quantity 8% Guang along market to occupy the entire profession nearly 1/3 profit, the average ton liquor profit amounts to 226 Yuan. The South China market becomes the place which the very many beer factory struggles robs.