我国干酪开发的的产品策略

Product Strategy for Chinese Cheese Development

我国干酪开发的挑战与机遇 伴随着乳品消费多元化的趋势，我国市场上对于干酪的消费需求以每年15％的速度快速增长。但是目前年需求量仅为5000-6000吨左右。2003年我国进口干酪4613吨，如果当年的总需求量按6000吨来计算，则进口量占总需求量的70％以上。我国在“入世”后履行了降低干酪产品关税的承诺，2004年降为12％。随着需求量的增长与关税的下降，进口量还在继续增加，如2005年4月进口了600吨干酪，其中莫兹瑞拉占300吨，8月份只进口了400吨干酪。同时，进口的干酪品种也有所增加，比如2005年上半年进口了300吨澳大利亚产的稀奶油干酪和56吨新鲜干酪，进口国主要有新西兰、澳大利亚、德国、爱尔兰、乌拉圭等，主要进口品种有切达和莫兹瑞拉。

A product strategy was proposed according to cheese characters, processing techniques and market situation. It was suggested that the major development be conducted on short ripened, high value or well accepted soft or semi-soft cheeses. Processed cheese should be exploited simultaneously or in advance for expending the downstream pathway of developed cheese. Local minority cheeses were to be industrialized to enlarge Chinese cheese system.